POUR YOUR HEART INTO IT HOW STARBUCKS BUILT A COMPANY ONE CUP AT A TIME

By:

SCHULTZ, HOWARD

Contributor(s):

YANG, DORI JONES

Material type: Text

TextPublication details: NEW YORK HYPERION 1997Edition: 1STDescription: VIII+351P. PaperbackISBN:

978-0143102588

Subject(s):

MANAGEMENT

DDC classification:

658.001 SCH

Online resources:

Click here to access online

Contents:

Enterprise Imagination Carrer Building Sustainable Dogmatism Flexibility of Life Courage of Life Reinvention Leading Heart

Summary: In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything. . . from our tastes to our language to the face of Main Street" (Fortune).

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Tolani Maritime Institute	658.001 SCH (Browse shelf(Opens below))	Available		M09248

O:00148 19-MAR-2008 B:2388 08-MAR-2008

Enterprise
Imagination
Carrer Building
Sustainable
Dogmatism
Flexibility of Life
Courage of Life
Reinvention
Leading Heart

In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything. . . from our tastes to our language to the face of Main Street" (Fortune).

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